The vaping scene in 2025 is more exciting — and more competitive — than ever. With new devices, better tech, and bolder flavours hitting shelves each month, it can be tough to keep track of which brands are leading the pack and which ones are quietly rising through the ranks. In this guide, we spotlight the vape brands to watch in 2025 — from innovative pod system pioneers to flavour-first disposable heroes. Whether you're a die-hard loyalist or looking for something fresh, these are the names making waves in the UK and beyond. 🔥 1. Lost Mary Let’s start with the obvious powerhouse. Lost Mary has gone from trend to titan in just a couple of years, with their sleek disposables dominating the market. And they’re not slowing down. Why Watch: The BM6000 is pushing limits on puff counts while staying TPD-compliant. New pre-filled pod kits like the Lost Mary BM Pod Kit are making the brand more eco-conscious and budget-friendly. Their flavour catalogue is unrivalled — from double apple to triple berry ice, it’s bold, sweet, and consistent. Expect Lost Mary to continue diversifying beyond disposables into sleek, long-lasting hardware — without losing their edge on flavour. ⚡ 2. IVG (I Vape Great) IVG has always been big in the e-liquid space, but they’ve exploded into hardware with the IVG 2400 — a multi-pod disposable that changed the game. Why Watch: The 4-in-1 pod design is influencing the entire market — expect more brands to copy this modular system. Their salt nic lines are expanding rapidly, with standout blends in every flavour category. IVG’s TPD compliance and responsible branding give them staying power in an increasingly regulated UK market. If you're after convenience without compromise, IVG should be firmly on your radar. 🌀 3. SKE Crystal SKE has carved out a strong fanbase with its Crystal Bar series — transparent, stylish disposables with serious flavour payoff. Why Watch: They’re one of the few brands combining style with substance — Crystal Bars look good and taste better. SKE has hinted at pod-based versions of their popular flavours — a big move in a sustainability-focused market. Expect more innovation in airflow, puff count, and rechargeable options. If you care as much about aesthetics as performance, keep an eye on what SKE drops next. 🌿 4. Elf Bar (and ELFA Pods) Elf Bar remains one of the most recognisable names in vaping — and while some may see them as “established,” they’re still innovating behind the scenes. Why Watch: The Elfa Pod Kit has been hugely successful, bridging the gap between disposables and refillables. Elf Bar continues to lead on nic salt flavour formulation — balancing punch and smoothness better than most. With legislation tightening, expect Elf Bar to lead the way in TPD-friendly, reusable alternatives. They’re still one of the most trusted brands for a reason — and they’re not done yet. 🧊 5. Mejusa A rising star in the UK scene, Mejusa is quickly becoming a go-to for vapers who love bold, candy-inspired flavoursand nic salt excellence. Why Watch: Their Bar Salt V2 range has been a hit — smooth, potent, and packed with sweet-shop nostalgia. Mejusa’s e-liquids are designed with disposables in mind, but pair perfectly with refillable pod kits too. Known for clever rebranding and sharp packaging, this brand is growing fast with loyal fans across the UK. If you haven’t tried Mejusa yet, 2025 is your year. 🧪 6. Vaporesso On the hardware front, Vaporesso continues to dominate with its unbeatable pod kits — especially the XROS series. Why Watch: The XROS 4 just launched with airflow refinement, leak-proof pods, and rapid charging. Vaporesso is leading innovation in COREX coil tech — improving flavour and coil lifespan. Their devices are increasingly designed for nic salts, making them perfect for UK vapers. Expect them to keep setting the gold standard for pod kits in 2025. 🧱 7. Riot Bar Edition (Riot Squad) Riot Squad is known for their rebellious branding and punchy flavours — and their Bar Edition salts are designed to give disposable-level flavour in refillable form. Why Watch: Their 2025 Limited Editions are already turning heads — think summer collabs and seasonal exclusives. Riot’s commitment to sustainable packaging and UK manufacturing sets them apart. Riot blends often combine sweet, sour, and icy in a way that makes them intensely addictive (in a good way). They’ve been around for a while, but Riot is far from fading — they’re just evolving. 👀 Bonus: Under-the-Radar Brands Worth Exploring OXVA – Affordable pod kits that compete with the best; the Xlim is a sleeper hit. PIXL – Multi-flavour pod kits with fun, youthful branding. Bar Juice 5000 – Simple, clean, and made for salt nic lovers. WICK LIQ – Making waves with flavour-focused juice and refillable options. These brands may not be in every high street shop (yet), but they’re worth checking out if you want something fresh. 2025 is the Year of Innovation From smarter pods to better nicotine delivery and a stronger push toward sustainability, the vape industry is evolving fast — and these brands are at the front of the pack. Whether you’re looking to upgrade your kit, try a new e-liquid, or find a brand that fits your lifestyle, 2025 has plenty to offer. Watch this space — and watch these brands.
The vaping scene in 2025 is more exciting — and more competitive — than ever. With new devices, better tech, and bolder flavours hitting shelves each month, it can be tough to keep track of which brands are leading the pack and which ones are quietly rising through the ranks.
In this guide, we spotlight the vape brands to watch in 2025 — from innovative pod system pioneers to flavour-first disposable heroes.
Whether you're a die-hard loyalist or looking for something fresh, these are the names making waves in the UK and beyond.
🔥 1. Lost Mary
Let’s start with the obvious powerhouse. Lost Mary has gone from trend to titan in just a couple of years, with their sleek disposables dominating the market. And they’re not slowing down.
Why Watch:
- The BM6000 is pushing limits on puff counts while staying TPD-compliant.
- New pre-filled pod kits like the Lost Mary BM Pod Kit are making the brand more eco-conscious and budget-friendly.
- Their flavour catalogue is unrivalled — from double apple to triple berry ice, it’s bold, sweet, and consistent.
Expect Lost Mary to continue diversifying beyond disposables into sleek, long-lasting hardware — without losing their edge on flavour.
⚡ 2. IVG (I Vape Great)
IVG has always been big in the e-liquid space, but they’ve exploded into hardware with the IVG 2400 — a multi-pod disposable that changed the game.
Why Watch:
- The 4-in-1 pod design is influencing the entire market — expect more brands to copy this modular system.
- Their salt nic lines are expanding rapidly, with standout blends in every flavour category.
- IVG’s TPD compliance and responsible branding give them staying power in an increasingly regulated UK market.
If you're after convenience without compromise, IVG should be firmly on your radar.
🌀 3. SKE Crystal
SKE has carved out a strong fanbase with its Crystal Bar series — transparent, stylish disposables with serious flavour payoff.
Why Watch:
- They’re one of the few brands combining style with substance — Crystal Bars look good and taste better.
- SKE has hinted at pod-based versions of their popular flavours — a big move in a sustainability-focused market.
- Expect more innovation in airflow, puff count, and rechargeable options.
If you care as much about aesthetics as performance, keep an eye on what SKE drops next.
🌿 4. Elf Bar (and ELFA Pods)
Elf Bar remains one of the most recognisable names in vaping — and while some may see them as “established,” they’re still innovating behind the scenes.
Why Watch:
- The Elfa Pod Kit has been hugely successful, bridging the gap between disposables and refillables.
- Elf Bar continues to lead on nic salt flavour formulation — balancing punch and smoothness better than most.
- With legislation tightening, expect Elf Bar to lead the way in TPD-friendly, reusable alternatives.
They’re still one of the most trusted brands for a reason — and they’re not done yet.
🧊 5. Mejusa
A rising star in the UK scene, Mejusa is quickly becoming a go-to for vapers who love bold, candy-inspired flavoursand nic salt excellence.
Why Watch:
- Their Bar Salt V2 range has been a hit — smooth, potent, and packed with sweet-shop nostalgia.
- Mejusa’s e-liquids are designed with disposables in mind, but pair perfectly with refillable pod kits too.
- Known for clever rebranding and sharp packaging, this brand is growing fast with loyal fans across the UK.
If you haven’t tried Mejusa yet, 2025 is your year.
🧪 6. Vaporesso
On the hardware front, Vaporesso continues to dominate with its unbeatable pod kits — especially the XROS series.
Why Watch:
- The XROS 4 just launched with airflow refinement, leak-proof pods, and rapid charging.
- Vaporesso is leading innovation in COREX coil tech — improving flavour and coil lifespan.
- Their devices are increasingly designed for nic salts, making them perfect for UK vapers.
Expect them to keep setting the gold standard for pod kits in 2025.
🧱 7. Riot Bar Edition (Riot Squad)
Riot Squad is known for their rebellious branding and punchy flavours — and their Bar Edition salts are designed to give disposable-level flavour in refillable form.
Why Watch:
- Their 2025 Limited Editions are already turning heads — think summer collabs and seasonal exclusives.
- Riot’s commitment to sustainable packaging and UK manufacturing sets them apart.
- Riot blends often combine sweet, sour, and icy in a way that makes them intensely addictive (in a good way).
They’ve been around for a while, but Riot is far from fading — they’re just evolving.
👀 Bonus: Under-the-Radar Brands Worth Exploring
- OXVA – Affordable pod kits that compete with the best; the Xlim is a sleeper hit.
- PIXL – Multi-flavour pod kits with fun, youthful branding.
- Bar Juice 5000 – Simple, clean, and made for salt nic lovers.
- WICK LIQ – Making waves with flavour-focused juice and refillable options.
These brands may not be in every high street shop (yet), but they’re worth checking out if you want something fresh.
2025 is the Year of Innovation
From smarter pods to better nicotine delivery and a stronger push toward sustainability, the vape industry is evolving fast — and these brands are at the front of the pack.
Whether you’re looking to upgrade your kit, try a new e-liquid, or find a brand that fits your lifestyle, 2025 has plenty to offer.
Watch this space — and watch these brands.
