Reading time: 6 minutes One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive. � However, this assumption is not necessarily accurate. While it...
Reading time: 6 minutes
One of the biggest misconceptions about B2B telemarketing during the summer months is that decision-makers are not available, or are less likely to be responsive. �
However, this assumption is not necessarily accurate. While it is true that many people take vacations during the summer, not everyone takes their holiday at the same time, leaving a good portion of decision-makers typically still available, creating potential opportunities to make business connections and close deals. This makes summer a great time to potentially get some quality, productive conversations going through direct telemarketing.�
In this article, we will explore the effectiveness of B2B telemarketing during the summer season and its dependency on factors such as industry sector, geography and decision maker availability.�
