The post Salman Khan becomes investor in Indian Supercross Racing League appeared first on SportsMint Media. Salman Khan has deepened his commitment to the Indian Supercross Racing League (ISRL), transitioning from a brand ambassador to investor. The post Salman Khan becomes investor in Indian Supercross Racing League appeared first on SportsMint Media.
The post Salman Khan becomes investor in Indian Supercross Racing League appeared first on SportsMint Media.
In a significant move poised to accelerate the growth of motorsports in India, Bollywood superstar Salman Khan has deepened his commitment to the Indian Supercross Racing League (ISRL), transitioning from a brand ambassador to a strategic investor.
This expanded role is expected to substantially elevate the league’s profile and usher in a dynamic new era for motorsports entertainment across the nation.
Khan, renowned for his immense popularity and charismatic appeal, has long harboured a passion for motorcycles and off-roading. His decision to invest in the ISRL is seen as a game-changer, leveraging his ability to connect with diverse audiences to expand the league’s reach and establish Supercross as a household name in India.
Further demonstrating his commitment, Salman Khan also officially launched the ‘ISRL Proving Grounds’, a pioneering initiative dedicated to grassroots motorsport development in India. This state-of-the-art facility, planned for a 7-acre site near Pune, will feature a variety of purpose-built tracks. These will cater to a wide range of disciplines and skill levels, including dedicated areas for amateurs, kids, motocross, supercross, ATVs, electric bikes, and trail riding, among others.
Speaking at the event, Salman Khan, said, “I’ve always been passionate about motorcycles and off-roading, when I saw what ISRL is building bringing together world-class talent, supporting home-grown athletes, and creating an entire ecosystem and lifestyle around the sport, I knew this was something I wanted to be part of, not just as a face, but as a believer. This league is about pushing boundaries, and that’s something I connect with deeply. With the launch of the ‘ISRL Proving Grounds’, we’re giving India’s youth the opportunity to access the support, tools, and coaching they need to chase big dreams and compete on a global stage. At the same time, ISRL is equally focused on promoting responsible riding and the importance of safety for racers and fans.”
Veer Patel, Managing Director of ISRL, added, “Salman Khan’s evolution from brand ambassador to investor is a testament to his confidence in ISRL’s vision. This move brings unmatched cultural capital and mainstream trust to our league, reinforcing our positioning as a credible, scalable business built for India’s next generation. His association sends a clear message to the market that Supercross is ready to lead the future of motorsport, youth engagement, and brand innovation in India.”
The ISRL is uniquely positioned as India’s only dedicated platform for the automotive industry’s experiential growth. In an era where immersive consumer engagement is paramount, the league offers brands a dynamic, live-action format to connect directly with passionate bikers and the youth demographic. This fills a critical gap for OEMs and component brands seeking high-engagement platforms at the intersection of motorsports, lifestyle, and auto innovation.
The ISRL’s debut season proved remarkably successful, attracting over 30,000 physical attendees and an impressive 11.5 million viewers in just three days of coverage, setting a new global record for a Supercross event. Following an electrifying inaugural season that captivated fans in Pune, Ahmedabad, and Bangalore, Salman Khan’s deepened involvement marks a bold new chapter.
The ISRL’s ambitious 5-year roadmap includes rapid expansion across multiple cities, fostering international collaborations, attracting global athlete participation, and significant growth in franchise value, sponsorship revenue, and brand partnerships. With its bold vision, high-profile partnerships, and a fast-growing fanbase, the ISRL is poised to redefine the sports-entertainment and automotive marketing landscape in India.
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