The post Durand Cup 2025: Sponsors Watch appeared first on SportsMint Media. The 134th edition of the Durand Cup has returned with a renewed sense of regional pride and national passion. The post Durand Cup 2025: Sponsors Watch appeared first on SportsMint Media.
The post Durand Cup 2025: Sponsors Watch appeared first on SportsMint Media.
The 134th edition of the Durand Cup, Asia’s oldest and one of India’s most historic football tournaments, has returned with a renewed sense of regional pride and national passion. With matches spread across five cities—Kolkata, Shillong, Imphal, Kokrajhar, and Jamshedpur- the tournament is not just a proving ground for clubs and young talents, but a celebration of Indian football culture that resonates with fans across generations.
While the action unfolds on the pitch, a powerful line-up of Indian and global brands is helping bring the Durand Cup to life. Below is a closer look at the brands associated with the Durand Cup 2025 — their business identities, market relevance, and broader consumer reach.
Title Sponsor
Indian Oil Corporation Limited (IOCL) is one of India’s largest and most trusted public sector undertakings, operating across oil refining, pipeline transportation, and fuel marketing. With a vast retail network and deep national footprint, IndianOil plays a vital role in the country’s energy ecosystem. Its brand identity is deeply associated with national infrastructure, mobility, and self-reliance.
Powered By
Coal India Limited (CIL) is the world’s largest coal producer and a key contributor to India’s energy security. Headquartered in Kolkata, the company operates across multiple subsidiaries and powers a significant portion of India’s electricity generation. CIL is also known for its engagement in community development and sustainable mining practices.
State Bank of India (SBI) is India’s largest commercial bank in terms of assets, customers, branches, and market capitalisation. With over two centuries of heritage, it serves millions through both urban and rural banking networks. Known for its wide product portfolio and national reach, SBI plays a critical role in India’s financial inclusion efforts.
Supported By
Amul is India’s leading dairy cooperative, synonymous with milk, butter, and value-added dairy products for generations. Owned by millions of rural milk producers and managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), Amul is both a household staple and a symbol of India’s White Revolution. The brand is recognised for its witty advertising and deep consumer trust.
Dabur is a heritage Indian FMCG company specialising in natural health care, personal care, and food products. With iconic offerings like Dabur Chyawanprash, Real juices, and Vatika hair oil, the brand is rooted in Ayurvedic and herbal science. Dabur enjoys wide appeal across generations and geographies, from metros to small towns.
Multiwyn is a Kolkata-based company known for its range of architectural solutions, including plywood, veneers, laminates, and decorative panels. With a growing footprint in the home improvement and interior design space, Multiwyn caters to builders, architects, and premium retail consumers. The brand focuses on quality craftsmanship and innovation in surface materials.
JIS Group is one of Eastern India’s leading private educational conglomerates, with institutions spanning engineering, management, hospitality, and pharmacy. With a strong presence in West Bengal, the group emphasises skill development, industry collaboration, and student-driven innovation. JIS stands for knowledge-driven growth and regional academic excellence.
SRMB Steel is a leading manufacturer of TMT bars used in major infrastructure and construction projects. Based in Kolkata, the company supplies steel to large-scale real estate and government initiatives. Its branding emphasises durability, strength, and modern engineering practices.
Gifting Partner
Cello is a well-known Indian brand offering a wide range of consumer products, including stationery, drinkware, cookware, and storage solutions. It holds a strong legacy in school and office supplies and has expanded into premium homeware in recent years. Cello is recognised for its durability, affordability, and strong pan-India distribution.
Samsonite is a globally renowned travel and luggage brand offering high-quality suitcases, backpacks, and business travel gear. Known for innovation in design and material, Samsonite is positioned as a premium lifestyle brand for both leisure and business travellers. It enjoys strong brand equity in India’s urban and affluent markets.
Ticketing Partner
BookMyShow is India’s leading online entertainment ticketing platform, offering services for movies, concerts, sports events, and live shows. The platform also provides integrated experiences including fan zones, exclusive event merchandise, and digital streaming. It has become a go-to brand for seamless ticket booking and event discovery.
OTT & Broadcast Partner
SonyLIV is the digital OTT streaming platform from Sony Pictures Networks India, offering a mix of sports, entertainment, and original content. It is home to premium international sporting rights, including UEFA competitions and WWE, along with Indian cricket and football events. SonyLIV is rapidly expanding its audience base with both live content and original series.
Sony Sports Network is a leading sports broadcaster in India, delivering live coverage of football, wrestling, tennis, MMA, and motorsport. With multiple HD and SD channels, it offers extensive programming in regional languages as well. The network holds key broadcast rights and is known for producing high-quality sports storytelling and studio shows.
Ball Partner
Nivia is a homegrown Indian sports equipment and footwear brand based in Jalandhar, Punjab. Known for manufacturing footballs, sports shoes, kits, and accessories, Nivia has been a staple for athletes across schools, academies, and professional leagues. It stands out as a reliable and affordable brand for grassroots and competitive sports.
Tournament Partner
Cherry Tree is a full-service sports marketing and events agency based in Kolkata, specialising in grassroots tournaments, fan activations, and event operations. It has handled several large-scale sporting events across football, cricket, and running. Cherry Tree focuses on experiential marketing and regional fan engagement across India.
The Durand Cup 2025 stands as more than just a football tournament — it’s a celebration of heritage, youth, and regional pride, brought to life by a diverse group of brands that represent the best of India’s industrial, educational, and consumer landscape. From household names like Amul and Dabur to regional powerhouses like JIS Group and SRMB, each brand adds its own flavour to the narrative. Their collective presence highlights the tournament’s growing commercial appeal and its unique ability to unite audiences, institutions, and industries on a shared sporting platform.
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