The post Nottingham Forest FC name Object 1 as official global partner appeared first on SportsMint Media. The Premier League football club, Nottingham Forest FC, have announced a partnership with Object 1, a real estate developer in Dubai. The post Nottingham Forest FC name Object 1 as official global partner appeared first on SportsMint Media.
The post Nottingham Forest FC name Object 1 as official global partner appeared first on SportsMint Media.
The Premier League football club, Nottingham Forest FC, have announced a partnership with Object 1, a real estate developer in Dubai.
As part of the deal, the brand has become the team’s official global partner, marking the start of a dynamic collaboration between elite football and international real estate. The collaboration will first see Object 1 branding appear on the front of Forest Academy teams’ shirts, in addition to prominently displayed on pitchside LEDs at the City Ground on match days and throughout the Nigel Doughty Academy.
Furthermore, the two companies join together at an exciting time for both, with Forest participating in the UEFA Europa League for the first time in 30 years and Object 1 winning many honours and experiencing record growth to become one of Dubai’s top 10 developers.
The long-term collaboration places Object 1 on the global stage alongside one of the globe’s most popular sports, providing possibilities to form meaningful connections with fans all around the world. Forest and Object 1 will work together to create interesting multimedia campaigns showing their developments, with the goal of engaging fans globally during the next season and beyond.
Object 1, an element of the multinational TSZ Group, is forging its own path with premium, high-quality developments that provide long-term value at affordable prices. The firm is known for its creative design, smart functionality, wellness elements, and sustainability. It has developed projects of long-term value throughout nine districts in Dubai, ranging from mass-market homes to luxury, high-demand locales. It has a defined long-term business strategy, including intentions to expand into Abu Dhabi, the UAE’s capital.
Lina Souloukou, Nottingham Forest Chief Executive Officer, said, “Object 1 is an exciting brand within the real estate sector in Dubai, which is growing rapidly and is passionate about delivering high-quality, sustainable and affordable developments for its communities. Our values align strongly, and we’re delighted to welcome another internationally renowned organisation to the Forest family for years to come.”
Egor Maslennikov, Chairman and Founder of Object 1, said, “We are super excited to team up with Nottingham Forest, a club of such high calibre. We look at this partnership with great optimism and believe it’s just the beginning. Together, we aim to set new benchmarks, drive innovation, and create lasting value for people. For Object 1, this collaboration reflects our vision of aligning with global icons that share our passion for excellence and our commitment to building vibrant, forward-looking communities.”
As the partnership takes form, both Nottingham Forest and Object 1 are dedicated to using their common principles to make a difference on and off the pitch. It is the start of a long-term partnership that combines athletic brilliance with a goal of creating better places to live and flourish.
The post Nottingham Forest FC name Object 1 as official global partner appeared first on SportsMint Media.
