FanCode acquires exclusive broadcast rights for GENERALI Hexagon Cup 2026 in India

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The Indian sports streaming platform, FanCode, has bagged exclusive broadcast rights for the GENERALI Hexagon Cup 2026 in India, bringing one of the world’s biggest and most innovative padel events to Indian audiences.

The revolutionary padel tournament will take place from January 28 to February 1, 2026, at Madrid’s renowned Caja Mágica, and will include the world’s top padel players as well as emerging Next Gen talent.

The Hexagon Cup, regarded as padel’s premier team-based tournament, will feature 18 of the world’s top 20 players, including eight of the men’s top 10 and the whole female top ten. The field includes world-class athletes, including Agustín Tapia, Arturo Coello, Gemma Triay, and Delfina Brea.

The tournament’s unique format includes eight franchise teams participating over four days, with the final rounds on Sunday. Each team is made up of male, female, and Next Gen players chosen through a draft, resulting in balanced lineups with diverse playing styles and interesting pairings that are rarely seen during the regular season. The combination of top competitiveness, strategy, and entertainment has made the Hexagon Cup one of the most anticipated tournaments on the international padel calendar.

The association’s global popularity is bolstered by its well-known team owners from sports and entertainment. Famous personalities who own teams include Eva Longoria (Eleven Eleven), Pierre Gasly (X Padel), Robert Lewandowski (RL9 Padel Team), Anthony Joshua (AD/vantage Padel Team), Andy Murray (AD/vantage Padel Team), and Kun Agüero (Krü Padel by Taktika).

FanCode’s exclusive coverage of the GENERALI Hexagon Cup 2026 demonstrates the company’s continuous commitment to developing audiences in India for fast-growing global sports. Padel has achieved quick popularity in urban India, with industry estimates indicating that about one million Indians having played at least once, with the majority concentrated in metros such as Mumbai, Bengaluru, Delhi-NCR, Hyderabad, and Pune. The sport has also begun to attract a core group of regular players, primarily from affluent, urban customers looking for social, fitness-focused sporting activities.

FanCode co-founder Yannick Colaco, said, “Padel is at a very exciting inflection point in India. We’re seeing strong interest from urban, affluent audiences who are discovering the sport both as participants and as fans. By bringing the Hexagon Cup 2026 exclusively to FanCode, we want to give Indian viewers access to the very best of global padel, the biggest stars, innovative formats, and world-class production, and play a role in accelerating the sport’s growth in the country.”

Astrid Thams, Commercial Managing Director at Hexagon, said, “Bringing the Hexagon Cup to India is a strategic step in establishing padel as a truly global sport. We want more people to experience the excitement of our tournaments, the talent of the world’s best players, and the innovation of our team-based format. Our goal is to build fan communities worldwide and bring padel to places where it hasn’t yet made a significant impact.”

Tim Godfrey, Strategic Advisor Broadcast and Media, Hexagon Cup, said, “India is one of the most exciting growth markets for padel right now, with strong momentum in participation and a rapidly emerging fan culture. Partnering with FanCode is a powerful step for the Hexagon Cup, allowing us to reach new audiences through a platform that truly understands how Indian sports fans consume content today. We’re proud to bring the world’s best players and our unique team format to India, and to be part of the sport’s next chapter of global growth.”

Padel has grown as one of India’s hottest new sports categories, owing to increased participation, improved court facilities in major cities, and growing interest among younger, premium audiences.

The GENERALI Hexagon Cup 2026 on FanCode will provide Indian fans with front-row access to top worldwide padel, enhancing FanCode’s position as a hub for both mainstream and growing international sports.

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