The post TGR Haas F1 Team strengthens commercial portfolio with Fix Network partnership appeared first on SportsMint Media. TGR Haas F1 Team has announced a partnership with Fix Network, strengthening the team's commercial platform ahead of the 2026 season. The post TGR Haas F1 Team strengthens commercial portfolio with Fix Network partnership appeared first on SportsMint Media.
The post TGR Haas F1 Team strengthens commercial portfolio with Fix Network partnership appeared first on SportsMint Media.
The TGR Haas F1 Team has announced a new multi-year partnership with Fix Network, strengthening the American outfit’s commercial platform ahead of the 2026 FIA Formula One World Championship season.
Under the agreement, Fix Network has joined the team as an official partner, securing prominent brand integration across the Haas race cars, driver race suits, team apparel, and trackside assets throughout the Formula 1 calendar. The partnership will also extend across the team’s digital and global content platforms, delivering year-round visibility across the championship’s international audience.
The collaboration unites two organisations underpinned by engineering discipline, precision, and performance in high-pressure environments. Formula 1’s global reach provides Fix Network with a premium platform to engage fans, partners, and customers worldwide, while reinforcing its position as a leading player in the automotive aftermarket services sector.
Ayao Komatsu, Team Principal of TGR Haas F1 Team, said, “Fix Network brings a strong operational mindset and a commitment to high standards that align naturally with our team. Their focus on quality and continuous improvement mirrors the principles that guide our work in Formula 1, and we’re pleased to welcome them ahead of the 2026 season.”
Steve Leal, President & CEO of Fix Network, added, “Our network is built on people who take pride in doing things right – every repair, every service, every day. That pride drives the standards and reliability our customers and communities count on. It’s the same commitment to precision and performance we see in the TGR Haas F1 Team, making this collaboration a natural fit and giving Fix Network a global stage to champion the principles we live by.”
Fix Network operates one of the world’s largest automotive repair and maintenance franchise networks, with thousands of locations across multiple continents. Its portfolio spans collision repair, mechanical services, glass repair, and smart vehicle solutions, aligning closely with Haas’ identity as a technically driven team competing at the pinnacle of global motorsport.
Beyond brand exposure, the partnership will focus on storytelling and engagement around shared values such as quality, reliability, and innovation. Planned activations will draw on F1’s behind-the-scenes environment to link elite motorsport engineering with real-world automotive performance and repair expertise.
The agreement further reinforces TGR Haas F1 Team’s long-term commercial strategy as it continues to build its presence in F1. As the only American-owned team on the grid, Haas offers partners access to both mature and emerging markets, supported by Formula 1’s expanding global audience and year-round media exposure.
The multi-year partnership underlines F1’s continued appeal as a high-impact marketing platform for automotive and mobility brands seeking credibility, scale, and sustained global visibility through association with the sport’s technology-driven ecosystem.
The post TGR Haas F1 Team strengthens commercial portfolio with Fix Network partnership appeared first on SportsMint Media.
