The post Rugby Premier League names Bisleri as official hydration partner for season 2 appeared first on SportsMint Media. HSBC Rugby Premier League (RPL) has signed a three-year partnership with Bisleri, the Indian packaged drinking water brand. The post Rugby Premier League names Bisleri as official hydration partner for season 2 appeared first on SportsMint Media.
The post Rugby Premier League names Bisleri as official hydration partner for season 2 appeared first on SportsMint Media.
HSBC Rugby Premier League (RPL), India’s innovative franchise-based rugby competition, has signed a three-year partnership with Bisleri, the Indian packaged drinking water brand.
As part of the deal, the brand has been named as the league’s official hydration partner. Bisleri will help and hydrate both national and international men’s and women’s players competing in the HSBC Rugby Premier League Season 2, which was launched last year by GMR Sports in collaboration with Rugby India.
Expanding on the success of the initial season and enhanced by the addition of women’s franchises in Hyderabad this year, the collaboration with one of India’s most trusted packaged drinking water companies will see the launch of new, digital-first advertising. These efforts seek to increase fan interaction and improve the entire league experience, resulting in a more dynamic and exciting spectacle over the following three seasons, starting with Season 2.
The relationship will also include on-the-ground activations, increased in-stadium experiences, and community-driven projects aimed at expanding the league’s reach and connecting with a larger audience. With these initiatives, the HSBC Rugby Premier League is ready to make substantial advances both on and off the pitch, bolstering its standing in India’s sports environment.
Tushar Malhotra, Director – Sales & Marketing, Bisleri International Pvt. Ltd, said, “We are proud to partner with the HSBC Rugby Premier League at an exciting phase of its growth. Over the next three years, we look forward to supporting both men’s and women’s players while contributing to the development of rugby in India. As the sport continues to build momentum, this partnership gives us an opportunity to strengthen our association with Indian sport and reinforce the importance of hydration and athlete wellness.”
Sujoy Ganguly, CMO, GMR Sports, said, “As we look ahead to building RPL over the long term, it is essential for us to align with partners who bring both credibility and a deep understanding of athletes’ needs. Bisleri’s legacy and expertise in this space ensure that we can consistently deliver high standards of support to players, including the expanding pool of women athletes. Together, we are committed to strengthening the foundation of rugby in India and creating an environment where athletes can thrive, and the league can evolve into a benchmark for sporting excellence.”
With squads selected, season 2 of the HSBC Rugby Premier League is shaping up to be one of its most significant editions ever. The league, with the help of a designated hydration partner, will guarantee that participants have maximum performance, recuperation, and wellbeing during the tournament. Looking ahead, the Rugby Premier League’s forthcoming seasons are also linked to the larger build-up to the 2028 Olympic cycle, with Bisleri playing an important role in supporting the sports objectives of both men’s and women’s rugby players.
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