Everton sign Christopher Ward as official training gear partner

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Everton have announced a new sponsorship agreement with the luxury wristwatch brand, Christopher Ward.

With this deal, the brand has become the club’s first official training gear partner. The multi-year arrangement reinforces a connection that has expanded rapidly since Christopher Ward joined Everton as the club’s partner. The company is already the shirt-sleeve sponsor, a founding partner of Hill Dickinson Stadium, and a commercial sponsor of Everton Women and Everton in the Community.

Following the Premier League’s impending limits on gambling sponsors, Stake, a previous front-of-shirt partner, has now grabbed that sleeve space, relegating the watch brand to the training uniform.

Its branding will appear on the men’s and women’s first-team training kits beginning next season and will also be used at the academy. The arrangement also covers branding on Everton’s training grounds, matchday inventories, and retail training apparel.

Last week, the club announced that financial services business CMC Markets will be their new front-of-shirt sponsor.

Andrew Middleton, Everton’s President of Business Operations, said, “Christopher Ward has been a bold, innovative and committed partner to Everton, and we are delighted to see that relationship continue to grow through this landmark agreement. Becoming our first official training kit partner is a significant step. It not only reflects the strength of the partnership, but places Christopher Ward directly within the environment where our teams prepare, develop and strive for excellence every day, while also providing valuable global exposure through training and matchday activity.

“From its role as a Founding Partner of Hill Dickinson Stadium, to the creation of 53° North and their support for Everton Women and Everton in the Community, Christopher Ward has consistently shown a genuine understanding of this club, our supporters and our ambitions for the future. We look forward to continuing to work closely with Mike France and the Christopher Ward team as we build on this partnership and explore new opportunities together during this exciting next chapter for the club.”

Mike France, Christopher Ward’s CEO and Co-founder, said, “We believe that excellence is built on the smallest details – whether in the precision of a mechanical watch or the marginal gains that define elite football. Becoming Everton’s first training kit partner feels like a natural next step in our journey together. It builds on our presence both on and off matchday by embedding us even further into the club – in the daily environment where performance is really shaped, behind the scenes on the training ground.

“That’s something we recognise deeply in watchmaking: the discipline, precision and constant refinement that sits beneath the surface. There’s a genuine alignment between our worlds, built on timing and a relentless drive to improve.”

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