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HYROX, the world’s leading fitness racing series, has entered the health, wellness, and active lifestyle market with the announcement of a new multi-year relationship with the restaurant chain Wagamama.
As per the agreement, Wagamama will be present at seven national events and assist HYROX on 42 live racing days over the 2026–2027 season. Through training, race days, and post-event recuperation, the restaurant chain will interact with athletes, fitness fanatics, and fans.
Wagamama will be positioned inside HYROX’s expanding global fitness community as a result of the partnership, which will also provide the brand more chances to engage with customers through its food and wellness offerings. Later this summer, further information about the collaboration is anticipated to be revealed.
Claire Farrant, Chief Marketing Officer at Wagamama, said the partnership aligns with the brand’s focus on providing consumers with energy and nourishment, while tapping into HYROX’s community-driven fitness movement.
The agreement broadens HYROX’s business ecosystem while providing Wagamama with a platform to increase its visibility among the rising health and active lifestyle audience.
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