Curaprox expands sports portfolio with England and GB Hockey partnership

The post Curaprox expands sports portfolio with England and GB Hockey partnership appeared first on SportsMint Media.

England and GB Hockey have announced a new partnership with Curaprox, Curaden’s premium oral health brand, which will make Curaprox the official oral health partner of England and GB Hockey.

The pact combines England and GB Hockey’s desire to help athletes on and off the pitch with Curaprox’s emphasis on preventative mouth care, education, and everyday well-being.

Curaprox will collaborate with England and GB Hockey’s performance teams to help entrench excellent dental health habits in the elite setting, providing players with products, information, and practical assistance to supplement their overall preparation and recuperation routines. Curaprox intends to educate the hockey community about oral health and welfare thru unique material created with senior program athletes.

Curaprox’s concept is based on the belief that a healthy mouth leads to a healthy body and mind. Thru the relationship, England Hockey and Curaprox will look into ways to improve oral health awareness in the hockey community while also providing national performance squads with specialised assistance that underlines the importance of dental care in day-to-day athlete wellness.
For England and GB Hockey’s performance program, the cooperation will strengthen the link between oral health education and the settings that support senior and pathway players.

Curaprox will give information and solutions to assist athletes in maintaining successful routines during training blocks, competition times, and travel, ensuring dental health is prioritised alongside nutrition, recuperation, and overall performance assistance.

Rich Beer, England Hockey CEO, said, “We are delighted to welcome Curaprox as the Official Oral Health Partner of England Hockey. This partnership gives us a valuable opportunity to support our athletes with education, expertise and products that can make a real difference to daily routines. Oral health is an important part of overall wellbeing, and working with Curaprox will help us bring that message into our performance environment and across the wider hockey community.” 

Tom Alcraft, Country Manager at Curaprox UK, said, “We’re incredibly proud to be partnering with England Hockey at such an exciting moment for the sport, as the men’s and women’s teams prepare to compete at the FIH Hockey World Cup. We also want this partnership to go beyond the elite teams. At a time when dental health, access to care, and prevention are such important conversations across the UK, England Hockey gives us a fantastic platform to reach communities across the country with a positive message about looking after their oral health every day.” 

In addition to its work with the performance teams, Curaprox will partner with England Hockey on content and education that encourages players, parents, coaches, and clubs to incorporate easy, effective dental care practices into their daily lives.

The post Curaprox expands sports portfolio with England and GB Hockey partnership appeared first on SportsMint Media.