Giving a good brief is harder than it looks. Most people sit at one of two extremes. You either over-direct and feel like you’re micromanaging, or you under-direct and expect people to read your mind. Neither works. And it puts unnecessary pressure on designers and editors. After briefing dozens of videos, I’ve found a simple middle ground that gives structure without killing judgment. It’s removed most of the back-and-forth and made the finished edits feel like me. I recorded a short video to show exactly how I do this, and I’ve shared the real brief I use with my team.… The post Video brief template appeared first on Bluewire Media.
Giving a good brief is harder than it looks.
Most people sit at one of two extremes. You either over-direct and feel like you’re micromanaging, or you under-direct and expect people to read your mind.
Neither works. And it puts unnecessary pressure on designers and editors.
After briefing dozens of videos, I’ve found a simple middle ground that gives structure without killing judgment.
It’s removed most of the back-and-forth and made the finished edits feel like me. I recorded a short video to show exactly how I do this, and I’ve shared the real brief I use with my team.
In the video, I cover:
- Why most briefs quietly fail, even with good talent
- How to give clear direction without scripting every second
- The guardrails that cut revisions and save time
Want the exact brief template I use? Comment BRIEF on the video and I’ll send you the Google Doc.
And if you want someone to handle all of this for you, briefing included, that’s what Automation Agency does. Sign up for an account and let the team take video production off your plate.
Cheers
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Adam Franklin
Marketing & AI Coach, Speaker & Author
Bluewire Media
The post Video brief template appeared first on Bluewire Media.
