Chelsea FC welcome Velocity Black as official luxury concierge provider

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The Premier League (PL) side, Chelsea FC have inked a new agreement with Velocity Black, a digital virtual assistant.

As part of the agreement, the brand has become the unit’s official luxury concierge provider, with the worldwide digital membership and luxury concierge service providing immersive experiences in travel, eating, events, and more to our supporters and Club Chelsea members.

The partnership demonstrates the Blues’ dedication to putting the club at the center of culture and bridging the worlds of sport and premium experiences.

Velocity Black, established in 2014, is a luxury digital lifestyle concierge service that combines the power of human specialists and technology to provide world-class experiences to its subscribers.

As part of the club’s goal to provide supporters with more options and improved premium experiences, Chelsea FC and Velocity Black will provide the global Blues family with access to elite offerings, with the platform’s experts providing expert knowledge, seamless planning, and world-class service.

Oliver Boden, Partnership Sales Director for Chelsea FC, said, “We are delighted to welcome Velocity Black to the club. Their commitment to excellence and ability to deliver highly personalised services align perfectly with our ambition to operate at the highest level both on and off the pitch. This partnership will bring inspirational best-in-class experiences for our supporters.”

Dave Bann, Vice President, Head of Operations and Partnerships at Velocity Black, commented, “We are thrilled to partner with a world-class organisation like Chelsea FC. We look forward to leveraging Velocity Black’s expertise and unique technology platform to provide the club’s faithful supporters and Club Chelsea members with unparalleled experiences and access.”

In recent times, the club has also roped in Legora as the club’s official partner. In this deal, the brand’s logo will be displayed on the sleeves of training uniforms used by the men’s, women’s, and academy teams, putting the platform at the center of the ecosystem that drives elite performance every day.

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