� When you�re creating your marketing plan for 2024 here are a few things to keep in mind. #1. Reflect on 2023. What went well (and I�ll keep doing)? What didn�t go well (and should I stop doing)? #2....
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When you�re creating your marketing plan for 2024 here are a few things to keep in mind.
#1. Reflect on 2023.
What went well (and I�ll keep doing)?
What didn�t go well (and should I stop doing)?
#2. Decide who does what.
What will I do myself?
I recommend sticking to your genius zone and do the things that are most rewarding, energising and high-value.
What can I accelerate with AI?
Think about where ChatGPT can help with things like generating ideas, analysing data, and writing first drafts or frameworks.
What can I delegate to a VA?
Wherever you have a repetitive or low-value (but important) task, consider recording yourself doing it once, and then asking a VA to do it in the future. This is handy for distributing content to various platforms, keeping track of conversations, and setting up things like workshops regos, or landing pages.
#3. What brings in the clients and revenue?
Never lose sight of the activity that you know brings in clients. If it works, keep doing it (even if�you�are bored with it).
Experimenting with new ideas is fine, but not at the expense of what is proven.
#4. Cadence
Work our your yearly, quarterly, monthly, weekly and daily activities.
#5. Get the big items on the calendar first.
Birthdays, holidays, work travel, family milestones.
#6. Map it all into a flexible content calendar.
Do the thinking and plan once, so you can focus on working the plan!
If you�d like the�recording of today�s workshop�and all the resources (inc. workbook, planners, year calendar, Trello board etc), please leave a comment �RECORDING� or DM me
To get the recording, type RECORDING in the comments or DM me.
Word to the wise�
Creating the plan is actually quite easy (and fun).
You�re likely to hit some turbulence in implementation.
The 4 sticking points.
Knowing the right next thing�(? a coach will help you here) Creating the marketing assets�(? the right ChatGPT prompt stack will help here) Deciding on tech�(? proven tech will help here) Delegating the grunt work�(? a VA will help here)If you�d like to have a quick conversation about working together in 2024, please email me with �CHAT�.
Cheers,
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PS. When you're ready, here are 6 ways we help consultants & advisors grow:
1. Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It�s been downloaded over 1 million times and featured on Forbes.
2. Read a free chapter from our book. Web Marketing That Works --- an Amazon #1 best seller.
3. Join the private group on Facebook.�Access free training resources, and hang out with 2,300+ peers.
4. Discover your marketing score. Take the 40 point Marketing Scorecard (in < 6mins) and get a customised report.
5. DIY with the 50+ Script Library. It's for connecting with new people and nurturing them into high-value clients.
6. Let's brainstorm how to fill your marketing funnel. DM the word "INTERESTED" via Messenger�or�book a 20 min slot to talk�on Zoom.The post Recap � Marketing Plan 2024 appeared first on Bluewire Media.
